Event Management
Create a transformational brand experience that connects with and inspires your audience in a meaningful and powerful way. Learn more
Gain Insights and Drive Program Improvements
At American Express GBT Meetings & Events, we provide research and insights that combines detailed global meetings industry data with the collective knowledge and thought leadership of our experienced team. Download our 2024 Meetings and Events Forecast here. Download full copies of our other research and insights papers below.
Access Meetings and Events Research
2024 Global Meetings & Events Forecast
Welcome to the 13th annual Global Meetings and Events Forecast. This year’s report delves into industry trends, from tech advancements and AI integration to sustainability and wellness. Discover the importance of strong partnerships and the enduring value of in-person meetings in fostering creativity, culture, and growth.
Meeting With Purpose
This e-book focuses on the importance of internal meetings and provides industry insights on how they can reinvigorate your business and foster better collaboration among remote team members. Learn how to justify the need for face-to-face meetings so when finance leaders challenge you, you can advocate for them and expand your meetings program.
Meetings ROI Guide: The First Steps to Measuring Success
Tracking and measuring return on investment (ROI) for your meeting spend can be a very powerful way to prove and increase the value of your meetings and events overtime. ROI can be measured at the macro or micro levels, and you can determine what’s relevant and important to track. Start learning what, when and how to measure your meetings and events ROI.
Understanding Your Attendees
Attendee engagement strategies that worked pre-2020 might not be applicable in the context of today’s health and safety concerns and the increased use of virtual and hybrid meetings. Personas can help meeting professionals understand their audience and deliver a successful event that resonates and drives behavior change. Get to know the 13 most common attendees for virtual, hybrid, and in-person meetings and events and how to best engage each one.
Hybrid Meetings Playbook
The hybrid meeting format offers many advantages as well as many challenges. Part 1 of this paper provides a step-by-step process for incorporating hybrid meetings into a Strategic Meetings Management Program. Part 2 offers key considerations and practical tips for planning hybrid meetings and events.
On-Demand Webinar: 2021 Global Meetings and Events Forecast
Learn the key findings from our 10th annual Forecast, including global and regional trends and activities shaping the industry in 2021. Hear predictions for common meeting types, budgets, spend, hotel and meeting space availability, and more.
Virtual Attendee Personas
Understanding your virtual audience is key to delivering a successful event that resonates with them and drives behavior change. Engaging your distracted and possibly virtually numb attendees just got easier. We’ve outlined the seven most common virtual attendee personas and provided tips on how best to engage each one.
8 Key Considerations to Create Engaging Virtual and Hybrid Meetings and Events
Whilst nothing compares to face-to-face interaction, virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. Gain insight into event considerations to produce highly interactive and engaging digital experiences for your virtual or hybrid attendees.
A Shifting Mindset in a Shifting Environment
The scale and sophistication of the meetings and events sector continues to grow across corporate China, as business travel increases overall. This paper highlights best practices for meetings and events in high-risk locations like China.
In-Depth Look at the Event Experience: What Marketing Owners Want
This report explores key findings about how marketing event owners tackle some of the bigger issues – setting objectives, measuring outcomes, and designing unique experiences while balancing the realities of logistics and budget.
Asia Pacific Destination Report: Perceptions of Top 5 Cities
From the glistening islands of Indonesia, to the modern metropolises of Tokyo and Hong Kong, to the national treasures of Australia’s landscape, Asia Pacific delivers an option for every style, taste and manner of event. As interest in meetings and events in the Asia Pacific region grows, we surveyed meeting professionals across the region to understand perceptions.
Meetings Legal Trends
Legal developments around the globe are creating new best practices that cause companies both big and small to re-evaluate the ways in which meeting services are delivered. In this paper, we explore the implications of GDPR, emergency planning, and codes of conduct.
The Future of Personalization
We are now living in a world where delegates have increased expectations due to the continual advancements in technology. Every attendee has different personal and emotional requirements and we are seeing a greater need to offer a more individual and personalized experience at events.
In-Depth Look at Medical Meeting Content: What Drives HCPs to Attend, Engage and Learn
In the everchanging world of health and medicine, HCPs are in a constant state of continuing education. This report explores what impacts HCP consideration for attending medical meetings and what matters most to them about content and meeting design.
Latin America Destination Report: Perceptions of Top 5 Cities
An increase in worldwide travel has raised the bar for meeting planners to provide unique meeting experiences. Developed in partnership with IBTM Americas, this report explores Latin America’s growing popularity as a compelling destination for meetings and events!
Global Meetings and Events Forecast
Looking at 2024, meeting professionals have an optimistic view of the meetings market. Download our 2024 Global Meetings and Events Forecast to gain valuable insight into the world of meetings and events.
Download the ForecastRelated Services
Strategic Meetings & Management
Maximize savings opportunities, gain greater transparency into meetings spend and activity, and achieve results through comprehensive end-to-end servicing. Learn more
Venue Sourcing
Complimentary venue-finding service to source that perfect venue for your meeting or event—and secure great rates and terms and conditions. Learn more
Download Exclusive Research Studies